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連結世界．永續共生─有機新市場與新契機論壇Connecting the World · Being Sustainiable Together: New Horizons for Organic Markets Forum
本活動為線上論壇，報名後會再發送線上論壇連結（使用Microsoft Teams），線上論壇備有同步翻譯，語言溝通無障礙哦！
This event will be held as an online forum. After registration, the Microsoft Teams link will be sent to participants. Simultaneous interpretation will be provided, so there will be no language barriers!
🌏 連結世界．永續共生─有機新市場與新契機論壇 🌿
Connecting the World · Being Sustainiable Together:
New Horizons for Organic Markets Forum
當氣候變遷與永續轉型成為全球共同的課題，有機農業正扮演著連結世界、創造共好的關鍵角色！
本次論壇邀請美國有機貿易協會（OTA）與德國Naturland有機組織重量級代表，帶來歐美最新的有機市場趨勢與行銷經驗。同時，也有來自台灣的慈心淨源茶與新北市烏來泰雅農特產品生產合作社，分享他們如何從土地出發，將文化與永續精神化為品牌故事，讓有機產品走向世界舞台。
因此在台灣有機日（11月11日），透過國際對話與在地實踐的交織，讓我們一起探索有機農業的新市場、新契機，在連結中找到共生的力量，在永續中開創未來的可能！🌱✨
As climate change and the global shift toward sustainability become shared challenges of our time, organic agriculture is emerging as a vital force—connecting the world and creating pathways for collective well-being.
This forum brings together distinguished representatives from the Organic Trade Association (OTA) in the United States and Naturland in Germany, who will share the latest trends and marketing insights from the European and American organic markets. Joining them are Taiwan’s Chihshang Pure Source Tea (慈心淨源茶) and the Wulai Atayal Agricultural Products Cooperative, offering stories from the land—how culture, community, and sustainability come together to shape organic brands that reach the global stage.
Therefore, on Taiwan Organic Day (November 11), through the exchange of international dialogue and local practice, let us explore new markets and opportunities for organic agriculture—discovering the power of connection and creating new possibilities for a sustainable future! 🌱🌿✨
🌿 有機新市場與新契機論壇 議程表 l Forum Agenda
| 時間 Time |
內容 Program |
|---|---|
| 13:00–13:10 (IST 10:30-10:40) |
開幕式：主持人開場／主辦單位致詞／貴賓致詞 Opening Ceremony: Opening remarks by the moderator, welcome address by the organizer, and greetings from distinguished guests |
|
13:10–13:45 |
美國有機貿易協會共同執行長 Tom Chapman 分享美國有機農業消費趨勢；提問與討論 Presentation by Tom Chapman, Co-CEO, Organic Trade Association: Trends in U.S. organic agriculture and consumer behavior; Q&A and discussion |
|
13:45–14:20 |
Naturland 策略專案總監 Markus Pfeuffer 分享 Naturland 在歐陸的行銷經驗；提問與討論 Presentation by Markus Pfeuffer, Strategic Projects, Naturland: Naturland’s marketing experience in Europe; Q&A and discussion |
|
14:20–14:30 |
中場休息 Break |
|
14:30–15:05 |
淨源茶場 陳儷芳 場長 分享行銷經驗與對國際行銷的期待；提問與討論 Presentation by Li-Fang Chen, Factory Director of Ching Yuan Tea Factory: Marketing experience and expectations for international promotion; Q&A and discussion |
|
15:05–15:40 |
新北市烏來泰雅農特產品生產合作社 周志國 理事主席 分享行銷經驗與對國際行銷的期待；提問與討論 Presentation by Chih-Kuo Chou, President of the Board, Wulai Atayal Agricultural Products Cooperative (New Taipei City): Marketing experience and expectations for international promotion; Q&A and discussion |
|
15:40–16:00 |
綜合討論 Panel Discussion |
|
16:00–16:20 |
閉幕式、致謝詞 Closing Ceremony and Remarks of Appreciation |
想要先一步了解講者的組織背景嗎？點擊LOGO就可以連到網站哦！
Want to get to know the speakers’ organizations in advance? Click on their logos to visit their websites!
